Apparently realizing that if any average joe can start a football blog, they better have their act together, ESPN is re-vamping their football blog strategy–doing away with their Hashmarks blog, and introducing eight divisional blogs for the NFL, and six BCS conference blogs for college, each headed by a real honest to god reporter with some print journalism experience.

As noted on ProFootballTalk, it remains to be seen how the blog network will actually work, especially given that people reading blogs are often looking for a different approach/perspective than traditional newspapers (or overgrown supposed sports networks) tend to offer.

Then again, from ESPN’s perspective, maybe they consider utilizing real journalists for such an endeavor to be a different approach.